Redesigning the Stop Sign


Here’s a parody that aptly illustrates what designers will most likely come across in their careers. The video may be funny to all but some of us know that all too much of it is true. I’m not trying to discourage new designers but rather to offer some insight.

Behind the walls of academia, your professors and mentors will protect you from the harsh realities. When you’re out on your own, you’ll meet clients that will respect you and your work and you’ll work with those that hire you to execute their “design” ideas, as depicted in the video. Wherever your talent and luck will lead you, keep in mind that design isn’t a weapon of mass destruction and should not be used with that intent. Use design as a vehicle to educate and develop the creative industry in our beloved city that is Hong Kong.

SDWorks at the State of Design Festival Melbourne 2009.

Last July SDWorks was selected to be part of the Design:Made:Trade fair within the State of Design Festival Melbourne 2009.
The event was a showcase of the best of small manufacturers, product designers, and design makers to an audience of manufacturers, retail and export buyers and the public.

SDWorks participated as a member of the Designboom Mart,
which was a market-like cultural group exhibition with 40 international design professionals.

It was a great opportunity to showcase SDWorks products internationally, met and discussed with customers, manufacturers, distributors, press and gallery curators.
Our newly launched Mirror Watch had lots of reviews and good comments.
So we might be selling it in Australia very soon.

SDWorks_DesignBoom

Trigger Cards: Researching Into/Through New Ways of Seeing

This a two-part sd5001 essay by MDes student Karen Shaholli discussing the experimental generation of imagery as well as associated words and their subsequent use in stimulating new ways of seeing and new design ideas.

For better connectivity in some parts of Asia, please click here.

Students won InBook Awards in D&AD2009

2 student teams from the BA(Hons) in Design (Advertising) won the InBook Awards in D&AD2009.

‘InBook’ in Advertising – Integrated Category
Hubert YEUNG Hiu Fung (Year 2, 2008/09)
Tutor: Francis HUNG, CC TANG
View
hubert

‘InBook’ in Advertising – Viral Category
Janice CHAN, WONG Ming Lun, LAM Kam Bun (2009 graduates)
Tutor: CC TANG
View
group

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