For those who haven’t heard, there has been a lot of outrage for this move by many IKEA- and type-lovers. The reason for this change is to synchronize the online and printed look for IKEA. As a member of the marketing team, I understand the need to create a unified identity. But as a designer, when you have a customized Futura typeface that has been working for you all these years, you just don’t abandon it and replace it with a default just so you can have everything look similar. No layman notices anyway and the ones that do notice really appreciate the aura that IKEA Sans sends out.
What are your thoughts for this hideous face-drop?
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