The Sixth Design and Emotion Conference jointly organized by the School and Design and Emotion Society kicked off on PolyU campus on 7 October. This is the first time the biennial conference is being held in Asia.
Themed “Dare to Desire”, the international Conference brought together practitioners, researchers and the industry from all over the world to exchange knowledge and insights concerning the cross-disciplinary field of design and emotion.
World renowned figures in the field giving keynote speeches at the Conference include Donald Norman, Breed Professor of Design at Northwestern University, cofounder of the Nielsen Norman Group and former Vice President of Apple Computer; Jan Chipchase, Principal Researcher of Nokia Research Centre; Raman Hui, Director of “Shrek the Third”; Bill Green, Professor of Industrial Design at Virginia Tech University in Blacksburg, Virginia, USA; and Lorraine Justice, Director of The Hong Kong Polytechnic University School of Design. We highlight some of the key points from the first keynote at the conference. …