79 Short Essays on Design

Seventy-nine Short Essays on Design By Michael Bierut
Princeton Architectural Press, 2007

This book is a must-read for any design enthusiast or anyone working in the design industry whether you’re practicing or collaborating.

Mr Bierut writes with wit and delight while Abbott Miller reflects that in the design. He illustrates each essay with a new typeface that plays off the content of each piece. The book will bring you new insight into design and… read more

World Graphics Day: Why Do You Value Design?

Why Do You Value Design?

Act•Live-Hong Kong International Poster Triennial 2010 Seminar

I.do 2008 Hospitality and the impacts of changing demographics on designing


By Philine Bracht

How would you like the surprise when you realize your cozy hotel suite is made of paper? And what do you say when your Hong Kong host aunty Lucy writes to invite you back to visit the tree you planted years ago and eat its fruits? And on your next visit to Amsterdam you could make your own Gouda cheese – six months later it would be sent to your home – complete with a memorable label.

These and others are fresh ideas for the hospitality branch students have come up with during an international design workshop this summer. Organized by School of Design, The Hong Kong Polytechnic University, “I.do 2008” took place in Hong Kong, Shenzhen and the Netherlands. “I.do” (the international design opportunity) was created as an innovative design workshop by PolyU Design four years ago. Theme of I.do 2008 was Hospitality and the impacts of changing demographics on designing. …

Dare to Desire! in Hong Kong


The Sixth Design and Emotion Conference jointly organized by the School and Design and Emotion Society kicked off on PolyU campus on 7 October. This is the first time the biennial conference is being held in Asia.

Themed “Dare to Desire”, the international Conference brought together practitioners, researchers and the industry from all over the world to exchange knowledge and insights concerning the cross-disciplinary field of design and emotion.

World renowned figures in the field giving keynote speeches at the Conference include Donald Norman, Breed Professor of Design at Northwestern University, cofounder of the Nielsen Norman Group and former Vice President of Apple Computer; Jan Chipchase, Principal Researcher of Nokia Research Centre; Raman Hui, Director of “Shrek the Third”; Bill Green, Professor of Industrial Design at Virginia Tech University in Blacksburg, Virginia, USA; and Lorraine Justice, Director of The Hong Kong Polytechnic University School of Design. We highlight some of the key points from the first keynote at the conference. …


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