Highlights of this year’s BODW, a must-go mega event in Hong Kong!

Business of Design Week (BODW) featuring well-renowned Brands
High class fashion brand Hugo Boss’ CEO Gerrit Ruetzel, Jil Sander Group’s Alessandro Cremonesi, Taiwan Eslite Wu Ching Yu, Founder of Classicon, and Hugo Boss’ great grandson Oliver Holy are only a few of the exclusive designers attending this year’s 2011 Business of Design Week Hong Kong. With an additional focus on automobiles, BODW has invited Audi’s Stefan Sielaff, BMW’s Adrian Van Hooydonk, Mercedes-Benz’ Olivier Boulay and Hong Kong-born Anthony Lo of Renault as part of BODW’s amazing automobile track.

Influential Designers attend Business of Design Week
Architecture, interior design and urban development play an important role in today’s society. Some of the world’s most beautiful buildings and structures are created by very people who will be traveling to Hong Kong in December. Among some of them are Danish architect Bjarke Ingels, Jurgen Mayer H. who built the Metropol Parasol in Seville, Antonio Citterio who has furnished the Bulgari Hotels and Italian designer Piero Lissoni, who has previously designed forAlessi.

Chinese designers feature their innovative works at BODW
China is the fastest growing economy in the world – and so are the Chinese designers. China has so much to offer – from traditional classic Chinese influences, to modern day, contemporary work, Chinese design is truly rising. Among some of the most successful and influential Chinese designers is Jiang Qiong Er, founder of fashion brand Shang Xia of Hermes, Wu Ching Yu, founder of Eslite Culture in Taiwan, Freeman Lau, co-founder of Kan & Lau who was responsible for the brilliant creation of the Watson’s water bottle.

Business of Design Week will cover various tracks such as Brands, Space, Communications, Automotive, Heritage, Culture & the City, Fashion & Apparel, and Products & Design.


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